In this issue
In recent months, we have seen how IoT data can evolve from a tool supporting R&D and service into a driver of product development. In this newsletter, we want to share a real-world case to help you implement these strategies in your company.
Expert Talks with Irene Manera: going beyond what production can't see
A new episode of our Expert Talks podcast is now online, featuring Irene Manera, Service Manager at DIHR. Irene explains how her company used connectivity and IoT data to turn service from a cost center into a strategic lever.
The conversation makes it clear that IoT data is “pure gold”, not only for diagnostics and maintenance, but for discovering how products are used day to day. By combining machine data with information coming from customers, service shifts from a reactive approach to a proactive and predictive one.
As Irene points out, “only the people who use the machine can really tell us what works, what doesn't, and where we can improve”: service thus becomes the channel that brings essential insights back into the company to improve existing products and design new solutions based on real usage.
Click below to watch the full episode and, if you haven't already, subscribe to the Things5 YouTube channel so you don't miss the next videos.
Last call for the webinar “How to evolve your product with real usage data”
If Irene Manera's experience shows what can be achieved by collecting IoT data, the webinar we will hold on February 5 is where we will dig into how this data can be complemented with behavioral data and customer feedback to fuel a continuous product improvement cycle.
We will go beyond standard telemetry and diagnostics to show you how combining quantitative and qualitative data is the only way to stop designing “in the dark” and finally understand how customers use (or don't use) your product's features.
📅 February 5, 2026
🕒 From 3:00 to 4:30 PM
Register for the webinar
Things5 at Embedded World 2026
From March 10 to 12, we will be in Nuremberg for Embedded World 2026, the leading international event for the embedded systems industry.
At the show, we will share our vision of how IoT is evolving: no longer just connectivity and data collection, but concrete tools that help manufacturers deliver more value through their devices. We will show how, starting from a single integrated environment, it is possible to support every phase of the product lifecycle with intelligence features directly on board the machine, simplifying the management and everyday use of devices.
If you'll be in Nuremberg, stop by our booth.
Let's talk about your company's technology challenges
We can schedule a call to discuss your company's technology challenges and how to set up new data-driven processes.
