In this issue
Rethinking the product in the servitization era
In recent years, servitization has emerged as one of the key drivers of transformation in the manufacturing sector, marking the shift from standalone products to integrated models that combine hardware, software, and services into a single value proposition.
This evolution brings major opportunities for manufacturers (new revenue streams, stronger customer relationships, and clearer differentiation from competitors), but also introduces complex challenges, from data and cybersecurity management to the need to rethink processes and internal skill sets.
In our latest article, we dive into the opportunities, risks, and emerging models linked to servitization, and explore how IoT and Artificial Intelligence have become essential tools to navigate this transition.
Expert Talks: Paolo Mauri explains how servitization is transforming HoReCa
We’ve recently released the second episode of Expert Talks, the Things5’s podcast that explores the most relevant trends in the manufacturing industry through conversations with sector experts. In this episode, Paolo Mauri, Global Customer Care Manager at Angelo Po, illustrates how servitization represents a fundamental cultural shift for manufacturers and OEMs, preceding even the technological transformation.
Mauri highlights how generative AI can accelerate this transition: not only by supporting machine functions, but by enabling intelligent services capable of adapting to operational contexts, assisting operators, and simplifying everyday workflows.
The conversation makes it clear how the integration of product, software, and services is paving the way for more advanced, sustainable models that better align with real market needs.
Click here to watch the full episode and don’t forget to subscribe to the Things5 YouTube channel to stay updated on upcoming videos!
Things5 speaking at the annual EFCEM Italia assembly
On December 2nd, 2025, our CEO Gabriele Venier was invited as a speaker at the annual assembly of EFCEM Italia, the association that brings together the leading manufacturers of professional equipment for foodservice and hospitality.
In his talk, “Integrating generative AI into professional equipment: from technology to use cases”, Gabriele explored the evolution of human–machine interaction, showing how voice interfaces and generative UIs can merge into a new, simplified interaction model.
For manufacturers, this means leveraging AI and IoT to enable new business models that integrate product, service, and software into a single ecosystem capable of building a deeper and more direct relationship with customers.
From trends to concrete applications
Interested in understanding how these trends can be applied concretely by equipment manufacturers? We’re always available for a conversation with our team.
