Physical product innovation is driven by software
It seems inevitable that physical product innovation will increasingly revolve around software rather than hardware. Even the automobile, the ultimate symbol of mechanical engineering, is becoming more and more digital. In fact, for years now cars have no longer been just vehicles, but digital platforms that can be updated and customized.
The automotive industry has often anticipated innovations that later spread to other sectors. We can already see how this shift in perspective is rapidly reaching the entire manufacturing world, pushing companies to rethink products, processes, and business models.
In this article on our blog, we explore what it means to embrace software-driven innovation, why it is crucial to staying competitive, and what challenges and opportunities await those who choose to lead this transformation in manufacturing.
Expert Talks: interview with Davide Benassi, IoT & UX Manager
Understanding how a seemingly abstract concept like software-driven innovation can translate into concrete applications within your own company isn't always straightforward. That's exactly why we chose to discuss it with someone who experiences this transformation every day from inside the manufacturing world.
We met Davide Benassi, IoT & UX Manager with extensive experience at companies such as Vimec, LiftingItaly, and Immergas. As Davide tells us, this change is not only technical: it's a change that involves strategy, company culture, and operational mindset:
“You move forward all together: everyone is aware, and everyone contributes to improving the product. It's a profoundly different way of working, and it also changes perception. The advice I can give to a company that wants to embark on this transformation journey is to carefully assess, right from the start, whether the people involved are truly ready to follow it [...] involving them from the earliest stages and preparing them properly, including through training.”
Click here to read the highlights of this interview.
Have you already started introducing software-driven approaches into your products or processes?
Tell us where you are on your journey or talk directly with our team.
