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Innovation Whisper · July 2025

Turn any electronic device into an AI agent with Genuin

Genuin heads to IFA Next 2025 in Berlin, the Model Context Protocol brings connected machines into ChatGPT and Claude and, after cybersecurity, it's time for the Data Act and AI Act.

  • Sara Strizzolo, Business Developer & Marketing Specialist
  • 2 min read
In this issue
  1. Things5 lands at IFA 2025
  2. Machines and ChatGPT with the Model Context Protocol
  3. After cybersecurity, the Data Act and AI Act

Next stop: Berlin! Things5 lands at IFA 2025

We are happy to announce our participation in IFA NEXT 2025 in Berlin (September 5-9), one of the world's most important trade shows for technology and consumer electronics.

After the excellent response at CES in Las Vegas, we will present a preview of Genuin in Europe: the no-code editor for creating AI agents integrated with connected machines and devices. With Genuin you can create your own agent in just a few minutes and completely on your own, describing its features in natural language as if you were talking to a colleague.

Will you be at IFA 2025? Stop by our booth: we'd be glad to meet you and show you Genuin live.

📍 Location: Messe Berlin
🏢 Hall: 25 – Booth 279
📅 Dates: September 5 - 9

Here you can find more details about our participation in the show.

Connecting your products and machines to ChatGPT is possible thanks to the Model Context Protocol

Did you know that today you can move beyond traditional interfaces by having an LLM tool like ChatGPT talk directly to your connected machines and devices?

Thanks to the Model Context Protocol (MCP), a new open-source standard, AI turns from a simple chatbot into an active, autonomous agent. Imagine your customers or technicians requesting parameters, starting a firmware update, or running a diagnosis simply by having a natural-language conversation on ChatGPT or Claude.

In our new article, we explore how the MCP protocol is revolutionizing the interaction between user and machine, simplifying interactions into a chat. How?

After the cybersecurity webinar, the Data Act and AI Act are next

A big thank you to everyone who attended our webinar on NIS2, the CRA, and cybersecurity for connected devices. Given the great response, we are already preparing the next event, where we will take a closer look at the Data Act and the AI Act, so stay tuned!

If you couldn't attend the event or want to review the key points and the questions raised during the session, you can find the recording here:

Before we go, we wanted to wish you a great summer.

Can't make it to IFA but want to discover Genuin?

You can still discover Genuin with a demo.

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Innovation Whisper

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