In brief
After our success at CES in Las Vegas and the preview at IFA, our innovation journey now stops in Italy. Things5 is proud to announce its participation in Host 2025, the leading international exhibition for the foodservice sector, taking place in Milan from 17 to 21 October. For years we have worked with international leaders, manufacturers of professional machines and appliances, and there is no better occasion than Host to present our vision of the connected kitchen and officially launch our new platform: Genuin.
Genuin's journey began at CES with the prototype of a conversational AI agent able to talk in natural language and dynamically generate, in real time, an interface tailored to the user's context, skills and request. The interaction paradigm changes: users can talk to the machine, which takes on a proactive role in guiding access to its functions and in assisting during malfunctions and alarms, making the most of its potential.
At IFA we unveiled the editor, a web interface where R&D and innovation teams can describe new features for their devices in natural language, without writing a single line of code.
At Host we want to bring together this evolution: an AI platform that, through an editor and an integrated app, lets manufacturers create, test and manage AI agents built directly into their machines. Picture a dedicated environment where technical teams can describe new features simply and independently, respecting the product's specific workflows and skills. Then imagine a connected app, ready to test the machine's new capabilities in moments.
In the HoReCa sector, in fact, we face a paradox: machines are increasingly sophisticated and feature-rich, but operators use only a small part of them, because of complex interfaces and ever-higher staff turnover. This gap between potential and actual use limits the real value of the technology. Genuin was created to solve this challenge.
We believe that simpler interaction with machines is possible, by building into every device an "expert" powered by generative AI. A copilot that guides the user, simplifies complex operations and ensures a better user experience.
So at Host we will bring a live demo of Genuin running on a professional coffee machine, ice maker, dishwasher and oven, to show manufacturers how their role is key in harnessing emerging technologies to achieve a real, measurable improvement in the user experience.
We are also excited to announce that DiChef, Genuin's showcase for the foodservice world, has received the Smart Label - Host Innovation Award. This prestigious award, promoted by Host Milano and POLI.design, celebrates innovation in the hospitality sector. DiChef is a practical example of what Genuin makes it possible to create for a professional kitchen: a personalized intelligent system that guides and supports kitchen staff of any skill level in their daily tasks in real time, automates inventory and maintenance management, and removes the need for training while ensuring consistent quality standards at every location.
The stars of our stand will therefore be Genuin and the entire Things5 ecosystem, our integrated, modular cloud platform designed to support machine manufacturers in turning their physical products into intelligent devices, through IoT data and generative AI.
With the Things5 Connect module, which connects machines to the cloud for remote management and monitoring, and the technical knowledge management system of Things5 Support, we offer manufacturers a structured, progressive path to innovation, integrating connectivity and Artificial Intelligence into their products through a complete, scalable platform.
We look forward to seeing you in hall 7 - stand Q68 to discover how to turn products into expert guides powered by AI.
Experience a live demo at Host
