IoT connectivity and AI for foodservice: see you at HOST?

See you at Host Milano!

We have been working with major players in the professional appliance industry for years, which is why we couldn't miss one of the most important international trade shows for foodservice: Host 2025, taking place in Milan from October 17 to 21.

We want to show that it's possible to create a fully connected kitchen while making it significantly easier to manage. In this context, manufacturers have the opportunity to become key players in simplifying human-machine interaction, one of the main challenges HoReCa operators have to face (if you missed our article on HMI in the HoReCa sector, you can catch up by clicking here).

Host is therefore the ideal opportunity to launch Genuin, our AI platform that enables manufacturers and OEMs to develop digital experts that understand user intent and support users in getting the most out of the machine's features and in troubleshooting.
And, as we always have, we will keep guiding manufacturers toward IoT connectivity and AI implementation on their devices, thanks to the Things5 ecosystem.

You'll find us in Hall 7 - Booth Q68. Come by for a live demo of Genuin and Things5!

P.S. DiChef, Genuin's vertical solution for foodservice, won the 2025 Smart Label - Host Innovation Award. Click here to learn more about our participation in the event.

How was Genuin received at IFA 2025?

IFA Next 2025 was the perfect opportunity to preview the Genuin editor, the web interface that lets R&D teams create custom AI agents in natural language, along with its integrated app for directly testing Genuin's interaction with a professional coffee machine.

We are back from Berlin with confirmation of Genuin's value: it was at the center of attention for the leading European players in the appliance industry thanks to its unique ability to meet strategic market needs:

• Natural dialogue. Users want to talk to their devices and feel guided in using the machine through an effective and enjoyable experience.
• A truly tailored experience. Personalization is the key to customer satisfaction and loyalty.
• Simplicity first. Technology can be advanced, but above all it must be usable, making even the most complex functions accessible and intuitive.

With such a busy period full of news, we invite you to follow us on LinkedIn, where we will keep posting all the latest updates.